To create a high-quality performance for city-centre streets, starting with a form that everyone can relate to: a soap opera.
Two performers and two musicians (cello and trumpet), a dining table, double-bed, vacuum cleaner, armchair, boxing gloves and a red carpet...
The performances drew large crowds in every city with people returning day after day (although of course they could catch up on missed episodes with the Saturday Omnibus).
The Company was featured on radio, television and in the press.
Following the success of Dreams of Midsummer Madness the previous year we had a track record for creating accessible but challenging outdoor work.
Linked to that was an increasing desire to see art and performance taken on to the streets of towns and cities. We were in a good position to go to local authorities and arts providers to fund the work.
Soap was supported by the Arts Council, West Yorkshire Grants, the Co-op, and local authorities in Wakefield, Halifax, Leeds and Bradford with additional bookings coming from the likes of Leeds International Film Festival.
I thought I'd seen it all–but this was something different!